Frankly – A Project Set to Redefine Florentin

Located at 44 Derech Shlomo, Frankly is a visionary development by Yuvalim and City Boy, with bold, modern design by renowned architect Avner Yashar.

A Striking Residential Tower

The project includes a unique mix of 6- and 16-story buildings, offering 160 carefully designed apartments. Each home features high ceilings, full-height windows, and private balconies with sweeping city views.

Boutique Hotel Within the Complex

A luxurious 6-story hotel with 66 rooms will be integrated into the complex, offering residents convenient access to top-tier hospitality services while maintaining full privacy and security.

Unmatched Central Location

Frankly is just a short walk from the light rail, the beach, Rothschild Boulevard, and Park HaMesila – placing residents at the center of Tel Aviv’s energy and accessibility.

Premium Urban Lifestyle

Enjoy a breathtaking rooftop, an exclusive swimming pool, and a high-end spa – all designed to elevate daily life and offer a resort-like living experience year-round.

Top-Tier Specifications and Design

Each apartment is built to the highest standards, combining style and functionality. The complex also features a green central courtyard, an impressive lobby, and tastefully designed shared spaces.

Frankly – Where City Life Meets Elevated Living

An ambitious and forward-thinking development that blends luxury, location, and lifestyle into a residential experience unlike any other in Tel Aviv.